Built for Southwest Motor Carriers

Grow your fleet. Win your next shipper. Without guessing which ad actually works.

Two problems, one marketing operating system, from recruiting-ready websites to shipper-closing sales pages.

Arizona-based team
Southwest corridor focus (AZ · NV · CA · TX · NM)
DOT/CSA-aware creative

Book a Strategy Call

15 minutes. No pitch deck. Just a look at your funnel and where the gaps are.

Book My Call
or send us your details

No spam. No commitment. Built for Southwest motor carriers.

What are you trying to grow first?

Two paths. Pick the one that hurts most right now. You can always come back for the other.

Journey A

Need More Drivers

Recruit qualified CDL-A drivers, keep them longer, stop paying per-hire agency fees.

Jump to recruiting path ↓
Journey B

Need More Customers

Win direct shippers. Escape broker margin squeeze. Stabilize your lanes.

Jump to sales path ↓
Journey A · Drivers

Find qualified drivers faster, without paying per-hire fees.

1% of driver applicants meet hiring standards ATA, 2025 MCE
80–95% annual turnover at large truckload carriers ATA, 10-yr range
$2K–$20K+ to replace a single driver ATRI

The ATA's own chief economist calls it a quality problem now, not a quantity one. Flooding your inbox with unqualified applications doesn't fill seats; it wastes your recruiter's week. Triaza builds the stack that puts qualified applicants in front of you, and keeps them moving to hire.

01

Website

A recruiting-ready careers site that doesn't drive applicants away.

Mobile-first, 2-minute apply, photos of your actual equipment and drivers, pay transparency where competitors hide it.

02

Pipeline

An applicant pipeline that keeps every candidate moving from ad click to hire.

CRM and automated follow-up included in your monthly. One system, one login. No integration projects, no dropped candidates.

03

Ads

AI-tested creative on Meta, Instagram, YouTube.

We test hundreds of ad variations simultaneously. Geo-targeted around your terminals, truck stops, and regional CDL schools. English and Spanish creative.

04

SEO

Local search optimization around your hiring radius.

Rank for "CDL-A jobs [city]" around every terminal you operate from. Schema-marked job postings Google shows as rich results.

Book a driver-recruiting strategy call →
Journey B · Customers

Win direct shippers, and escape the broker margin squeeze.

Brokers own the margin. You own the lanes.
Enterprise RFQs favor carriers with a digital presence.
Direct contracts stabilize lanes and reduce empty miles.
01

Website

A carrier marketing site that closes shipper RFQs.

Capabilities pages that pass procurement review. Lane maps. Equipment specs and insurance details where shippers look. Request-a-quote forms that route directly to your team.

02

Pipeline

A shipper lead pipeline with automated nurture.

Every contact form, LinkedIn reply, and tradeshow scan flows into one pipeline. Lead scoring surfaces the shippers worth chasing. CRM and lead scoring included.

03

Ads

LinkedIn + Google ads targeting logistics decision-makers.

LinkedIn for logistics managers, VPs of supply chain, and procurement. Google for intent keywords like "refrigerated carrier Phoenix to LA."

04

SEO

Lane-specific landing pages and authority content for freight buyers.

A dedicated landing page for every lane you want to win: "Phoenix to LA LTL," "Dallas to Phoenix reefer," "Albuquerque to Denver flatbed."

Book a shipper-acquisition strategy call →
Why Triaza

Built for the Southwest freight corridors.

Trucking marketing isn't national. It's regional, and we know this region.

1

Corridor expertise

Phoenix–LA. Phoenix–DFW. AZ–TX border. We know the driver pool AND the shipper base along the lanes you actually run.

2

Bilingual creative

English and Spanish ads, sites, and forms. For the AZ/CA/TX driver pool AND the Mexico-cross-border shippers you want on your books.

3

DOT, CSA, FMCSA-aware

Creative that won't tank your safety score by pulling in unqualified applicants. Sales copy that passes shipper compliance review.

4

Speed

In-market creative in 2–3 weeks, not 2–3 quarters. Most agencies treat trucking as an afterthought. We don't.

Three ways to handle this. Only one is built for trucking.

DIY / In-house

  • One person wearing six hats
  • No time for AI ad testing
  • Website half-built two years ago
  • Candidates and leads falling through the cracks

Generic agency

  • No trucking vertical knowledge
  • Build the website, run some ads, walk away
  • Don't know what a CSA score is
  • $10K/month minimums, year-long contracts
Recommended

Triaza

  • Trucking-specialized team, Southwest focus
  • Website · Pipeline · Ads · SEO in one stack
  • DOT/CSA-aware creative
  • Predictable monthly, month-to-month flexibility
How we work

Four weeks to launch. Compounding returns after that.

01

Audit

Week 1

Website audit. Funnel walkthrough. Tracking gaps. Channel mix review. Written assessment even if we don't work together.

02

Build

Weeks 2–3

Website rebuild (if needed), Pipeline setup, tracking live. This is the foundation. Nothing converts without it.

03

Launch

Week 4

Ads go live. Content starts shipping. Pipeline captures every lead from day one.

04

Optimize

Week 5+

Weekly test cycles on creative and targeting. SEO layered in over months. Monthly reports on cost-per-qualified-application or cost-per-shipper-meeting.

Frequently asked questions

How fast until we see results?
Pipeline and website go live in weeks 2–3. First recruiting applications or shipper inquiries typically arrive within the first 30 days of launch. Real SEO and authority content compounds over 3–6 months.
Do I need my own CRM or ATS first?
No. The pipeline is included in your monthly. One system, one login, no integration projects. We've built it specifically for the applicant flow.
How do you source shipper leads?
Inbound through search, LinkedIn, and RFQ-optimized landing pages. We don't do outbound cold-call SDR work. We build the presence that makes shippers come to you.
What budget ranges work for small and mid-size carriers?
Our flat monthly rates are built for carriers with 5–100 trucks or $2M–$50M in revenue. Lower than an enterprise agency, higher than DIY, and everything's included.
Will the creative pass DOT / FMCSA / shipper compliance review?
Yes. Every driver-recruiting ad and every shipper-facing claim is written knowing what the regulators and shipper compliance teams will check for.
Do you recruit owner-operators, company drivers, or both?
Both. We'll build separate campaigns for each. The creative, pay message, and channel mix are completely different and we tune for each.
Can you build lane-specific landing pages?
That's the core of the SEO strategy. One page per lane you want to win, with the right schema, equipment specs, and capacity signals shippers search for.
Do I need to start with a new website, or can you work with what I have?
If your current site is fast, mobile-first, and on a modern platform, we can work with it. If it's a 5-year-old WordPress build with 8 plugins, a rebuild saves you more than it costs. Audit tells you.

Whether you need drivers or customers, start with one strategy call.

No pitch deck. No hard sell. Fifteen minutes to see where your funnel leaks and what to do about it.

Book Your Strategy Call

Book My Call
or send us your details

Built for Southwest motor carriers. AZ · NV · CA · TX · NM