Privacy Policy

Introduction

Welcome to Triaza (“we,” “us,” or “our”). This Privacy Policy describes how Triaza LLC collects, uses, discloses, and safeguards your personal information when you visit our website at triaza.com or engage with our marketing services. This policy applies to all visitors, users, and clients of our site and services.

By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with the terms of this policy, please discontinue use of our website immediately.

Information We Collect

We collect information in several ways depending on how you interact with our website and services.

Information You Provide Directly

When you fill out a contact form, request a consultation, subscribe to our newsletter, or otherwise communicate with us, we may collect:

• Your name, email address, and phone number
• Your company name, job title, and industry
• Details about your marketing needs or project requirements
• Any other information you voluntarily provide in form submissions or correspondence

Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies, analytics tools, and similar technologies:

• Device and browser information — including your IP address, browser type and version, operating system, device type, and screen resolution
• Usage data — pages visited, time spent on each page, click patterns, scroll depth, referring URLs, and exit pages
• Location data — approximate geographic location derived from your IP address
• Cookies and tracking technologies — we use first-party and third-party cookies, pixels, and local storage to recognize your browser, remember preferences, and understand how you interact with our site

Information From Third Parties

We may receive information about you from third-party sources, including:

• Analytics providers such as Google Analytics
• Advertising platforms such as Google Ads and Meta (Facebook/Instagram)
• CRM and marketing automation platforms
• Publicly available business directories and social media profiles

How We Use Your Information

The information we collect is used for the following purposes:

• Providing services — to deliver the marketing services you have requested, manage your account, and communicate about project progress
• Improving our website — to analyze usage patterns, diagnose technical issues, and optimize site performance, content, and user experience
• Marketing communications — to send you newsletters, promotional materials, case studies, and information about our services that may be relevant to your business needs
• Advertising — to deliver targeted advertisements on third-party platforms and to measure the effectiveness of our advertising campaigns
• Analytics and research — to understand trends, measure engagement, and conduct internal research to improve our offerings
• Legal compliance — to comply with applicable laws, regulations, and legal processes
• Security — to detect, prevent, and respond to fraud, abuse, security risks, and technical issues

Cookies and Tracking Technologies

When you first visit our website, a consent banner lets you accept or decline non-essential cookies. You can change your choice at any time using the Cookie Preferences link in the footer of every page. Here is what we actually use:

Strictly Necessary

These are required for the site to work and cannot be disabled:

• Consent storage — a first-party cookie (cc_cookie) that remembers your cookie choices for about six months
• Session attribution — first-party, session-scoped browser storage (triaza_attribution, triaza_crm_conversions) that records which campaign or page led to a form you submit; it is deleted when you close your browser
• Embedded forms and scheduling — our contact forms and booking scheduler are provided by our CRM platform (SMBcrm, served from crm.triaza.com) inside embedded frames; the platform may set its own cookies when you use those features
• Hosting and security — our hosting provider (Cloudflare) may serve security features such as email-address obfuscation

Analytics and Advertising (Optional)

Unless you decline them — or your browser sends a Global Privacy Control or Do Not Track signal, as described below — we load Google Tag Manager and a CRM tracking script, which run:

• Google Analytics 4 (cookies _ga, _ga_*; up to two years) — measures how visitors use our site so we can improve it
• Google Ads conversion tracking (cookie _gcl_au; about three months) — measures whether our advertising leads to inquiries
• Meta (Facebook/Instagram) Pixel (cookie _fbp; about three months) — measures our ad campaigns and supports ad delivery on Meta platforms
• CRM visitor tracking — a script from our CRM platform (SMBcrm) that associates your visit with any inquiry you send us, for lead attribution

Once you decline, these tags no longer load on any page while your choice is saved. Because they load by default for visitors without an opt-out signal, they may already be running when you make your choice — in that case we clear the cookies they set and reload the page so they stop immediately.

Most web browsers also allow you to control cookies through their settings. You can set your browser to refuse cookies or alert you when cookies are being sent. Please note that disabling strictly necessary cookies may affect the functionality of certain parts of our website.

Do Not Track and Global Privacy Control

Some browsers can send signals asking websites not to track you. Here is how we respond:

• Global Privacy Control (GPC) — if your browser sends a GPC signal and you have not already made a cookie choice on our site, we treat it as an opt-out: our analytics and advertising tags do not load. Learn more at globalprivacycontrol.org.
• Do Not Track (DNT) — we treat the legacy DNT browser setting the same way.

If you make an explicit choice in our consent banner or through the Cookie Preferences link, that saved choice applies on later visits, and you can change it at any time.

Please note that when the optional analytics and advertising technologies described above are enabled, third parties — Google (Analytics and Ads), Meta, and our CRM platform (SMBcrm) — may collect information about your online activities over time and across different websites and services, as described in their own privacy policies.

Sharing and Disclosure of Information

We do not sell your personal information. We may share your information in the following circumstances:

• Service providers — with trusted third-party vendors who assist us in operating our website, conducting business, or providing services to you, subject to confidentiality agreements (e.g., hosting providers, email platforms, CRM systems)
• Advertising and analytics partners — with platforms such as Google and Meta to deliver and measure advertising campaigns
• Legal requirements — when required by law, regulation, subpoena, court order, or other legal process
• Business transfers — in connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction
• With your consent — in any other circumstance where you have given us explicit permission to share your information
• Protection of rights — when we believe disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. When personal information is no longer needed, we will securely delete or anonymize it.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access — you may request a copy of the personal information we hold about you
• Correction — you may request that we correct inaccurate or incomplete personal information
• Deletion — you may request that we delete your personal information, subject to certain legal exceptions
• Opt-out of marketing — you may unsubscribe from our marketing emails at any time by clicking the “unsubscribe” link in any email or by contacting us directly
• Opt-out of tracking — you may decline non-essential cookies in our consent banner or via the Cookie Preferences link in the site footer at any time; we also honor Global Privacy Control and Do Not Track signals as described above, and you may use browser settings or tools such as the Digital Advertising Alliance opt-out page

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. As noted above, we do not sell personal information. You can also opt out of the analytics and advertising technologies described in this policy — including those used for cross-context behavioral advertising — at any time through our consent banner, the Cookie Preferences link in the site footer, or a Global Privacy Control browser signal.

European Visitors

If you are located in the European Economic Area (EEA), you may have additional rights under the General Data Protection Regulation (GDPR), including the right to data portability and the right to lodge a complaint with a supervisory authority.

Children’s Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information as quickly as possible. If you believe that a child under 13 has provided us with personal information, please contact us immediately.

Third-Party Links

Our website may contain links to third-party websites, services, or resources that are not operated by us. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website following the posting of changes constitutes your acceptance of those changes.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Triaza LLC
2 N Central Ave, Suite 1800
Phoenix, AZ 85004
Phone: +1 (833) 689-3133
Email: [email protected]